2023 Ford F-150

2023 Ford F-150: Celebrate 75 Years of Automotive Excellence

The 2023 Ford F-150 continues a tradition of excellence. This light-duty pickup truck has a penchant for delivering exceptional performance, comfort, style, power, and safety. At Van Horn Ford of Oconomowoc, we're excited to help elevate your driving experience. The new Ford F-150 is your ticket to an amazing adventure.

Contact Us

New Flavors. Continued Perfection.

Nothing stands in the way of the 2023 Ford F-150. This incredible light-duty truck builds upon the previous glory to propel itself into the stratosphere. The new model year introduces three incredible trims that you will love.

With these three new additions and the existing trim options, there's a 2023 F-150 for everyone. Whether you're working or playing, the F-150 is your ticket to a fantastic ride.

F-150® Heritage Edition

The Ford F-150 Heritage pays homage to 75 years of ruling the roads.
- Retro-themed two-color/three panel paint scheme
- Unique interior and seating designs
- Embossed Heritage Edition logo on center console
- Animated "75 Years" logo on startup display screen
- Available in XLT models only

Preproduction model shown. Available Fall 2022.

F-150® Rattler

The Ford F-150 Rattler inspires you to take your next adventure off-road.
- 18" Dark-Painted Wheels with rugged all-terrain LT tires
- Blacked-out grille and bumpers
- Fender vent with Rattler badge
- Unique Rattler box decal
- Dual exhaust
- Sport-tuned suspension
- Rattler signature bronze color interior trim and seat stitching

Preproduction model shown. Available Fall 2022.

F-150® Raptor R

The Ford F-150 Raptor R adds thrill to every mile.
- 5.2-liter Supercharged V8
- 700 horsepower/640 lb.-ft torque
- 37" All-Terrain tires with forged bead-lock-capable wheels
- Raptor® R badging with Code Orange accents
- Black RECARO front seats with leather insert seating surfaces
- Unique interior w/Code Orange Raptor® R badging and carbon fibre appliques

Preproduction model shown. Available Late 2022.

2023 Ford F-150 Heritage Edition

Striking an ideal balance of classic and modern inspiration, Ford introduces the 2023 F-150®  Heritage Edition pickup. Featuring contemporary craftmanship with timeless styling, state-of-the-art technology and legendary durability that is decades in the making.


Preproduction model shown. Available fall 2022.

2023 Ford F-150 Rattler

Bold styling and a collection of rugged features set the new Ford F-150® Rattler™ on its own path. Geared up to go beyond the pavement with confident capability and crafted with unique signature interior accents for refined toughness, the F-150® Rattler™ is more than ready to tackle the road less traveled.


Preproduction model shown. Available fall 2022.

2023 Ford F-150 Raptor R

Ford F-150® Raptor R™ packs a power punch to the off-road market with a massive 700 horsepower, 640 lb.-ft. of torque and outstanding capability. Trimmed in ruggedly stylish accents and bold design, Raptor R™ is designed to take off-roading to a thrilling new level.


Preproduction model shown. Available late 2022.

We Were Born Ready

Excuses aren't our cup of tea. If you want to get the job done, no ifs, ands or buts about it, we've got you with outstanding pull and payload.

BEST-IN-CLASS AVAILABLE TOWING

You can tow just about anything with the Ford F-150®. A whopping 14,000 lbs. of available towing capacity* puts it ahead of the class.

BEST-IN-CLASS AVAILABLE PAYLOAD

Our high-strength, military-grade, aluminum-alloy body and bed pay off in an available payload* rating of 3,325 lbs. in select F-150® models powered by the legendary available Ford 5.0L V8.
*Max towing on F-150® XL SuperCab 8' box and SuperCrew® 4x2 with available 3.5L EcoBoost® and Max Trailer Tow Pkg. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.
**Max payload on F-150® XL Regular Cab, 8' box, 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on cargo and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Payload and towing are independent attributes and may not be achieved simultaneously.

Towing Made Simple

Over the years we've put a lot of thought in how to improve towing other than enhancing its capacity - which we have. But also how you back up, hook up and maneuver your F-150 while towing a trailer, camper or boat. We've done it by developing and refining our engineering to create groundbreaking technology. And we'll continue to make advancements to meet all of your towing needs.

Powertrain Options Galore!

One of the main reasons the F-150 outperforms the competition is its wide selection of powertrain options. This overachiever isn't afraid to let you choose how you want to approach the road. The power of choice is yours when shopping for the new 2023 Ford F-150 from Van Horn Ford of Oconomowoc.

  • 5.2-liter Supercharged V8
  • 3.5-liter PowerBoost™ Full Hybrid V6
  • 3.5-liter EcoBoost® V6
  • 2.7-liter EcoBoost® V6
  • 5.0-liter Ti-VCT V8
  • 3.3-liter Ti-VCT V6
  • 3.5-liter High Output EcoBoost®

Innovation in Spades

Great technology is a cornerstone of the F-150 lineup. Whether it's infotainment, hauling, or safety technology, the 2023 F-150 drives the tradition forward. The pivotal point is that this pickup truck doesn't rest on its laurels. The 2023 Ford F-150 represents a new age in automotive excellence.

Contact Van Horn Ford of Oconomowoc to Learn More

How can we help?

* Indicates a required field

  1. Van Horn Ford of Oconomowoc

    1000 E Summit Ave
    Oconomowoc, WI 53066

    • Sales: (262) 567-5574
Loading Map...

Get in Touch

  • Contact our Sales Department at: (262) 567-5574
  • Monday9am-8pm
  • Tuesday9am-8pm
  • Wednesday9am-6pm
  • Thursday9am-8pm
  • Friday9am-6pm
  • Saturday9am-3pm
  • SundayClosed