2023 Ford Bronco

2023 Ford Bronco®: A Journey in True Excellence

Where do your passions lie? If you're passionate about an amazing ride that pushes the boundaries of excitement and one that takes you on- and off-road seamlessly, you're going to love the 2023 Ford Bronco from Van Horn Ford of Oconomowoc.


Available Q2 2023. Bronco® Heritage Editions are exclusively available for current unscheduled order holders. However, supplies are limited and there are no guarantees.

Bronco Heritage Edition

Celebrate the glorious history of the Ford Bronco with two incredible new trim levels for the 2023 model year. The Bronco Heritage Edition pays homage to this historic SUV with a classic two-tone paint job, squared-off fenders, and 17-inch Oxford White-painted wheels. Inside, you'll enjoy the classic flair present throughout the cabin. It's a solid throwback with the trappings of contemporary automotive ingenuity.


Bronco Heritage Limited Edition

Add a bit of elegance to the classic look when you choose the Bronco Heritage Limited Edition. The High-Gloss Black-painted wheels, Bronco badging, and two exclusive color options (Robin's Egg Blue and Yellowstone Metallic) add a retro vibe to any road. However, the premium leather material in the cabin ensures you'll enjoy a luxurious ride even while taking this eye-catching vehicle off-road.

A Legacy Reimagined

While the new Bronco SUV makes for one very capable off-roading partner, this isn’t its first rodeo. In 1966, this new breed of off-road vehicle stampeded onto the scene and into fun-loving hearts everywhere, setting the mold for the modern SUV.


2023 Ford Bronco - Pursue the Greatest Adventure of Your Life

Confidence comes standard when you're behind the wheel of the new 2023 Ford Bronco. This Sports Utility Vehicle has the style you want and the functionality you need. The Bronco is your ticket to a fantastic journey with robust powertrain options, off-road suspension, and technology designed to keep the fun going. Enjoy a plethora of Bronco trim options and design the SUV that's right for any occasion.

All roads lead to excitement when the 2023 Bronco is on the scene.

Sasquatch™ Package: Turn-Key Off-Roading

The Sasquatch™ Package is available on all models except Bronco® Raptor™ and has several turn-key off-road features so there's no need to piece together your own. From the large 35-inch tires and electronic-locking front and rear axles to the 4.7 final drive ratio, HOSS 2.0 System with Bilstein™ Position Sensitive Dampers and fender flares - these rugged components work together to provide the ultimate driving experience on any terrain.

Goes Over Any Terrain

The Bronco® SUV has up to seven available G.O.A.T. modes depending on trim level, to tailor vehicle performance on various surfaces or conditions. Each mode optimizes the performance of engine, transmission, driveline, steering feel and brake systems to help deliver optimal capability.

*Always consult the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

Sasquatch Package Now Offers a Manual Transmission

By popular demand, the Sasquatch Package now offers a manual transmission on select models.

Preproduction computer-generated image with optional equipment shown.

Available 35" Tires with Beadlock-Capable Wheels

Standard with the Sasquatch Package, these 35-inch tires provide additional traction and allow the Ford Bronco to achieve a max ground clearance of 11.6 inches on the 2-door and 11.5 inches on the 4-door.

Preproduction computer-generated image with optional equipment shown.

Heavy-Duty BilsteinPosition-Sensitive Dampers

These available shocks have internal hydraulic end stop control valves that give them position-sensitive damping. This allows for less damping control over small road inputs for floating over rough surfaces and more damping control at the ends of travel for soaking up large bumps. Standard on Badlands, Wiltrak, and Everglades.

Ford Bronco SUV Interiors: Comfort Meets Durability

All Ford Bronco® models are purpose-built and ready for action. Pick the interior that's right for what you like to do. Depending on the series, the level of finishes goes from Standard (just the essentials) to Lux (big screen and amenities such as a heated steering wheel). Which interior you pick should depend on how dirty you plan to get, how much gear and passengers you want to carry and how much style and versatility you want to bring to the trails.

Computer-generated image with optional equipment shown.Removal of doors for off-road use only. See Bronco Owner's Manual for detailed information.

The Tech Only Adds to the Bronco SUV Fun

The available technology offered on Bronco® brings fun and confidence to your outdoor adventures. To elevate the outdoor experience, the Bronco also has available trail technology including Trail Control, class-exclusive* Trail Turn Assist and Trail 1-Pedal Drive. There's also an available Connected Built-In Navigation System, next-generation hands-free SYNC® 4 system, and Ford Co-Pilot360™ Technology to help keep you confident and in command.

*Class is Medium Traditional Utility.One-Pedal Drive is an extra driving aid. It does not replace the driver's attention and judgement, or the need to apply the brakes. See Owner's Manual for details and limitations.Computer-generated image with optional equipment shown.

Ford Bronco Factory Roof Racks and Accessories

The available Ford Bronco® SUV factory roof can support 110 lbs. while in motion and 450 lbs. when parked. It was designed to allow the two front-row panels on the available hardtop to be removed on the 4- and 2-door Bronco with the roof rack in place. For more roof rack options for your personalized outdoor equipment needs, check out the available aftermarket accessories below.

Ford Performance Heavy Duty Modular Front Bumper

The available heavy-duty modular front bumper lets you accessorize with a winch, safari bar or pod lights. But, what really sets the Ford Performance modular bumper apart are the integrated end caps. With this bumper, you can improve your off-road clearance over the stock bumper, while still protecting your grille and fenders. The Ford Performance heavy-duty modular bumper also includes available forward sensing for proximity detection when needed for maneuvering in everyday driving situations.

Tents

Bring a little comfort to the wild with one of the many aftermarket tents available. Shown here is the roof-mounted Yakima® two-person three-season tent.

Kayaks

Customize your Ford Bronco® for fun and offshore adventure with one of the many available canoe and kayak carriers. Yakima® JayLow kayak carrier shown here.

Make Your Own Tracks in a Ford Bronco®

A great journey is yours to command. Visit us online or call our dealership to learn more about the 2023 Ford Bronco. Let Van Horn Ford of Oconomowoc become your gateway to a fantastic adventure.


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  1. Van Horn Ford of Oconomowoc

    1000 E Summit Ave
    Oconomowoc, WI 53066

    • Sales: (262) 567-5574
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